Boise Towne Plaza
Boise Towne Plaza, an institutional-quality open-air retail center located in Boise, Idaho’s primary retail corridor. The Property features a strong roster of national, category-leading tenants with a proven track record of performance and long-term occupancy.
Client
Brookfield Properties
About
Brookfield Properties manages real estate around the globe and prioritizes making a positive impact in the communities where they operate. They are dedicated to implementing sustainable solutions that reduce environmental impact while collaborating with their partners, tenants and local neighborhoods to bring their properties to life.
Year
2025
What I’ve Done
Designed a modern and versatile logo that captures the essence of the property through clean typography and a balanced color palette. The mark combines simplicity with meaning, ensuring it remains memorable and adaptable across both digital and print applications. Every element was carefully crafted to reflect the company’s identity and connect with its target audience.
Led the photo and video process, from taking all of the exteriors, interiors, aerial photos, and the aerial drone footage.
Produced the one page offering announcement highlighting the property and it’s investment highlights.
Created the entire offering memorandum, bringing together design, branding, and visual storytelling to highlight the unique value of the property. My approach ensures that the memorandum package is both visually compelling and strategically structured to communicate key details, drive engagement, and support successful transactions.
Developed custom graphics, site plans, floor plans, detailed maps, and tailored aerial visuals. The design focused on storytelling to showcase Boise Towne Plaza’s location, accessibility, and unique features in a way that supports leasing, investment, and marketing efforts.
Generated the marketing video which highlights everything the property has to offer as it does in the offering memorandum.
Spiral bound printed all of the marketing materials for ownership.
